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S3E16: Using Market Research to Build a Wearable Tech Company with Yasmine Mustafa

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In today’s episode of the Learn to Code With Me podcast, I talk with Yasmine Mustafa, the CEO and founder of ROAR for Good, a hardware company that provides wearable safety devices for women.

Yasmine majored in entrepreneurship at college and then joined a consulting company. While growing their blog, she got the idea for her first company, 123LinkIt. Her next business idea, for a piece of wearable technology, came to her while she was traveling.

In this episode, we discuss Yasmine’s journey from college to serial entrepreneur. She shares with us how she came to lead Girl Develop It in Philly and reminds us how important it is to do market research before creating a product.

Key takeaways:

  • If you don’t know what you want to major in, try a few different courses until you find the right one.
  • Learning to code is like learning a new language; it’s hard and it takes time. It’s easier if you have someone to talk to, so you can thrash out ideas and keep your focus.
  • If you’re creating a new product, make sure you do a lot of market research; it’s important to know what’s going to work and what your market wants from your product.
  • Just because you aren’t trained in software, that doesn’t mean you can’t build a software company. Ask your network for advice and take some courses to build your knowledge.

Links and mentions from the episode:

Thanks for listening!

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Special thanks to this episode’s sponsor

Launch Academy: Looking for a coding bootcamp? Boston- and Philadelphia-based Launch Academy has helped over 500 students launch coding careers since 2013, with a curriculum that’s updated every quarter based on hiring managers' feedback and lifetime postgrad support. Find out more at launchacademy.com.