S1E6: How to make a living by teaching others to code with Brad Hussey

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In today’s episode of the Learn to Code With Me podcast, I speak to Brad Hussey. Brad is a freelance web developer, online course creator, and blogger.

He currently has over 100,000 students on Udemy alone. Brad also manages an online course platform—Code College.

Brad started his freelancing career only a few months after starting college, where he studied web design. He began working as a front-end web developer at an agency shortly after graduation, but left a year later to pursue freelancing full-time. In January 2013, Brad created his first course on Udemy. And over the next year, his income from online courses began to surpass that from freelancing.

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In our conversation Brad gives advice on how to create solid sources of passive income, being an action-taker, and finding the right audience for any business. He stresses the importance of setting big goals and hustling to make progress every single day. Brad also shares his favorite resources, tips, and tools for anyone interested in making their own online courses.

Disclosure: I’m a proud Udemy affiliate. If you buy a Udemy course through my links on this page, I may get a small commission for referring you. Thanks!

Laurence:
Hey guys, it's Laurence Bradford, and I'm your host of the Learn to Code With Me podcast. Thanks so much for tuning in today, I really appreciate it. On the show today I have Brad Hussey. Brad Hussey is a front-end web developer turned freelancer, turned online course creator. In fact, he over a hundred thousand students today on Udemy. Insane, right? In our conversation today we talk about blogging, freelancing, online courses, and passive income. We also talk about how he used to make most of his earnings from freelancing, and now he actually makes most of it from online courses. Brad even shares advice at the end about how you can get started making your own online courses. I really enjoyed talking to Brad and I hope you enjoy this interview. Let's dive right in!

Hey guys, I'm here today with Brad Hussey. Brad, thanks so much for sitting down with me.

Brad:
Thanks so much, I'm so happy to be here.

Laurence:
So, for people in the audience who maybe don't know who you are, could you give them a little bit of introduction?

Brad:
Yes, definitely. My name is Brad Hussey, as you now know. I grew up in a small town in sub-arctic Canada. Way up there. I'm a father of two kids. I have a 3-year-old girl and a 6-month-old boy. I am a musician turned freelance web developer, turned entrepreneur, and I run a home-based business, pay my bills with freelancing, and I supplement my income with online courses and blogging.

Laurence:
Awesome, so what I love about you is that you teach others how to code and you have courses on Udemy. You now have your own platform, Code College. I'm super excited to see everything that you do, looking forward. To kind of backtrack a bit, you studied web design in college, right?

Brad:
Yes, I did.

Laurence:
Then after that you did have a full-time job for a bit.

Brad:
Yes, in 2009 I enrolled in a college program for interactive design and web design and all that sort of stuff. Right out of school, basically within the first year, within the first couple months actually, I kind of hit the ground running. I really loved what I was doing in school. I had known nothing before that, I had no experience with web design or development or anything like that. So this was a totally new experience but within a couple months I had learned so much and I had kind of taken initiative to learn outside of the class as well. I was able to start freelancing within a couple of months of actually learning the basics.

After graduating, I was almost immediately hired as a front-end developer at a local agency. Which was really cool, because up until then I'd only worked kind of joe jobs with no real purpose, so this job kind of felt like more of a career with, it had a nice vibe with some cool people, they made espresso and drank beer and cool things. But, ultimately, I started to realize that being an employee wasn't actually for me because I started to hate getting up and going to work, rush hour commute, sitting at the desk, and ultimately building someone else's business.

Only a year into working full-time I actually quit working full-time to start freelancing full-time. I was smart because I left the job on good terms by negotiating to work remotely as their front-end developer until they found a replacement. So that was actually, that helped me when I started freelancing by segueing a little bit more seamlessly by actually having steady work.

Laurence:
Nice, I didn't know you were there for that long. One year, okay. So you left there and then you were still kind of working for them while they were finding your replacement from home and then you began freelancing again.

Brad:
Yes, so right through the whole thing I was actually freelancing. And the reason why I thought that I could quit wasn't so much because I hated being an employee, although that was very much the case, I was also freelancing ever since school. Since 2009 I had been freelancing alongside school and alongside working full time. And it got to the point where I got so busy that I would be working full-time 9-5, in reality it was more like 8-6:30. I'd get home and spend a couple hours with my wife and then I'd work until 1 in the morning on my freelance stuff, which was just like burning the candle at both ends. It got to the point where I realized that I can't do both and one of them is going to have to go.

For me, I hated being an employee so much and I didn't see myself growing as an employee, at all. Whereas I saw the potential in freelancing. So I chose that.

Laurence:
I can totally relate. I don't like being employed either. I think a lot of people feel that way, but then there's been sometimes, especially with more of the short-term projects, where I'll do them and they'll be really satisfying and rewarding, but it's only for a limited amount of time. It's not the whole 9-5 and the morning commute and all that stuff. No fun. When did you start blogging and creating courses?

Brad:
I started blogging basically when I started full-time freelancing, which was September 2012. I had my bradhussey.ca website for a long time, I had it initially for my music. I write and record music so that was my way of sharing my music.

I started actually blogging, closer to what the site is now, in September 2012, mostly at the time it was about minimalism, traveling with a baby, living meaningfully, quitting your full-time job to kind of follow your dreams sort of theme. In the first few months of freelancing, I had a particularly bad month where I only learned about $708, which scared me a bit. So I was blogging about all these sorts of experiences that ultimately led up to creating courses to supplement my freelancing.

Then I searched for a way to earn money to supplement those low periods. What I like to call this 'bridging the valley.' Because with freelancing you have mountains and valleys in terms of income, so at some points, you know - you don't have your weekly or your monthly or you bi-weekly paycheck. You get paid when you finish a project. And that could be at the end of the month, it could be 3 months. At the very first it was a little bit hard because I had to finish projects before I got paid. So with these valleys, that's where you don't really make any money because you are waiting to get paid for projects. That $708 month wasn't enough to pay for rent, although we had money saved up to pay for rent. It was just something that scared me because we were just about to have a baby and that's when I realized - you know, I need to figure out a way to bridge that valley, so to speak, because I can't, I cannot do that any more. Especially if we're a growing family, I don't want to be, up and down. So when I searched for how to supplement my income, I wanted to kind of teach what it is that I knew. But online. Then I came across Udemy.com. Then created my first course, launched it in January 2013, and that was the very beginning of me starting teaching coding online.

Laurence:
Wow, okay so January 2013 was the first time you created a Udemy course. That's really awesome. I loved what you said about supplementing the valleys. I feel like so many people can relate if you're doing any kind of freelancing or contract work or anything that's not a full time job you can have these really awesome months, and then you can have these months where you're in panic. I can totally relate. I've had a few more of those panic months than I would like to admit. Right now I'm going through a time when I just had a little bit of a panic month and now it's kind of like I'm getting these checks in and I'm sort of relaxing. But bracing myself and trying to be better prepared for the future. Do you still do client work today?

Brad:
Yeah, I still do client work. But I get to be a lot more selective now. As you would know, at the beginning I would just accept anything and everything that came my way, whether it was a hundred dollar job or, I would even send invoices for $30 for just random tasks, like fixing their email client or something like that. I would literally take anything and everything.

My online course business requires a ton of my time at this point, and then the income generated from these courses and from that side of the business affords me the ability to only take on projects that I really want to work on. So at the very beginning, you know freelancing was 100% of my income. Then when I launched that first course in January 2013 I was only making a couple hundred bucks here and there from the course, but it was still, for me, I'd get a deposit from that month on my course. And I'd say "that pays for my gas this month." And then it turned into "wow that pays for groceries and gas," then it turned into "wow that pays for rent." This just pays for everything and my freelancing stuff was still paying for the bills and everything like it was before but the online course business, as I started adding more courses and getting more students and gaining popularity, it took off in a way that's enabled me the freedom to be completely selective and take on client work that...I don't take on those small little gigs anymore because I realize after doing this for a few years full-time that there's a ton of time wasted in the preparation for a job and it doesn't matter what job. It could be a $30 gig, or it could be a $30,000 gig.

The preparation is still the same, you still have to get in the headspace, open up your software, take out your notebook or whatever it is you're doing and kind of get there and then you're working on it and then there's the kind of coming down from that as well. So whether you're working on a massive project or a $30 project, you're still wasting time preparing before and afterwards. And so I don't take on those small gigs, because I can better use my time to either work on my courses, improve my courses, or work on getting larger client projects.

Laurence:
Yeah, another thing is, when you're doing client work, you're getting...okay, well there's a whole thing of different pricing strategies, we're not going to get into that. Essentially you're getting paid for your time, whereas when you're doing something like courses, you can create the course once and you can be getting, earning from it months, even years down the line. Nowadays, you said that early on it was kind of like 95% of your income would be coming from freelance or client work and then about 5% from courses. Now, is it kind of like switched? Most is coming from courses and lesser is coming from client work?

Brad:
Definitely. It's completely flipped around. Since then, since January 2013, from literally just putting up my first course and having a few students on Udemy, up to now, I can kind of look back on my 2015 and my entire business breakdown was, 80% was online courses, and this is in terms of income. So 80% of my income was from online courses, 16% was from freelancing, 3% was from affiliate marketing, and 1% was from advertising revenue, like ads on my YouTube videos and things like that.

Laurence:
So that's interesting. 80% from courses, 16% from freelancing, 3% from affiliate marketing, and then 1% from the ads. So basically, like YouTube ads or something.

Brad:
Yeah, definitely.

Laurence:
That's really interesting to hear. It's crazy that YouTube ads get so little. Because I know your videos get thousands of views. I've heard this before from people, not necessarily in the tech space or the web development space, but how to really make anything significant on YouTube, through the ads you can optionally put on for the listeners who are maybe familiar, you have to have millions and millions to make anything significant.

Brad:
Yeah, definitely. That's kind of what I realized as well because for me, YouTube wasn't ever a channel for me that was...I mean, before January 2013 I didn't have an audience, I just had some clients for freelancing. When I started online courses, I was opened up to this whole new world of online business and passive income and creating courses and products and all this sort of stuff.

My wife actually suggested, this was the following year, in January 2014, to put one of my courses, one of my full, high-quality paid courses on YouTube for free. I thought that was a little bit crazy at first because I thought, well people are paying for this and if I just pull this I'm not going to make money anymore, and why would I just put it on YouTube for free? Her reasoning was, she's a photographer and she learned how to be a photographer from free videos on YouTube. She passionately followed a specific few instructors who created these tutorials and she said “if they put out something paid, then I would buy that. I really valued what these people created for free, and I think you could kind of create almost some sort of a big following from doing that.”

At this point I only had a few hundred subscribers, if any, maybe I only had 50 on YouTube because I didn't have anything on there except a couple random videos of me playing music or something like that. I put this course out for free and since then, my YouTube channel, and I've put a couple other things in there as well, but my YouTube channel has grown to over 16,000 subscribers. With that, and it grows insanely every single week, but the revenue generated from advertising, I realized is so small, and insignificant, but trying to grow a YouTube channel to get money from Google ads or YouTube ads is pointless. You can put a ton of work and you can have...I think I worked out the math and if I had a hundred thousand subscribers then maybe I'd be able to like supplement some of my rent.

Right now I'm at 16,000 and I feel like I'm doing crazy well. So it's not about getting advertising revenue from that. It's moreso about the traffic, because I get a ton of traffic to my YouTube channel and my videos, and a lot of those people, who watch my videos, follow through to my website and then subscribe to my blog, subscribe to my newsletter, and then that kind of puts them through to a number of different channels where they'll eventually come across my courses and then hopefully become a customer.

Laurence:
Yeah, for sure. I don't know the exact statistics, but YouTube is like second or third biggest search engine in the world, the first being Google, so people will go to YouTube to search for things and then your videos will appear and then they'll get to know you and go back to your website and hopefully become customers or course buyers in the future.

I definitely think that's a really good mindset to have. It's great for putting free content and getting yourself introduced to people, but maybe not to be taken as a serious form of revenue, or to put too much time or effort into building the ads or the revenue from the ads on there. We've used this word a few times, but I know there's some people listening who probably aren't familiar with it. Passive income. Could you explain quickly what that is?

Brad:
Passive income is a revenue stream that consistently generates money and requires very little ongoing management. Which is different from active income, which is what most people have, which means that the income you earn is directly tied to your time. So if you work 40 hours, you'll get paid for 40 hours of work. With passive income you typically do all the work up front, like create a course or a product or an e-book or whatever it is and then once you have that stream running, you essentially earn income in your sleep.

Laurence:
It sounds like you started doing this in January in 2013. The Udemy course would have been the first foray with passive income.

Brad:
Yes.

Laurence:
Okay, so I'm curious. You started in January of 2013, how long did it take you to start making anything kind of tangible from these passive income streams? So the courses, or YouTube ads or what have you.

Brad:
January 2013 was the first course and I had that course for a couple months before I created the free course that got me more students that I was able to promote another paid course over the following couple months. In 2013 I really hustled to get established and at the very beginning, thankfully, it was the most rewarding online income I've ever made, even though it was so small at first. It was very small at the beginning, just enough to pay for gas and things like that.

By the end of 2013, my online business with courses, specifically on YouTube and everything like that, was earning the equivalent of my freelancing income and obviously has since kind of dwarfed that and become 80% of my business. It was really within 2013 that I literally went from zero to hero, so to speak. I know that's a little fast, I wouldn't say “Create your first online course and within the first year you'll be supplementing 100% of your income and you'll be good to go.” That's not necessarily the success story of everyone. I know some people, it's even more significant, and I know other people it's really slow growth. But for me, 2013 was my launch, so to speak.

Laurence:
I think, this is kind of my opinion on you and everything that you do, I feel like you're really good in front of the camera and you're really good at teaching, doing the videos. You started off doing that. You didn't experiment with an e-book or experiment with these other things, you went right there and it was something you were naturally good at. The course, as a result, took off and was successful and you built more and got
more students.

I do different types of passive income as well and for me it was definitely more of lots of trial and error, lots of frustration. It definitely took me a pretty long time. I think the point is that even though you went into a good market right away or went on a good medium for you, like the videos, it still took you a year to be earning the same that you were as freelancing. I think the thing with passive income is, it's really awesome, but it's definitely not a quick win.

Brad:
Definitely a year is a long time, and I think for me that was expedited because I was also freelancing, so my time was my own. So when I woke up and started working at 8 or 9 in the morning, I would do my client project, which hopefully I'd have something in place to pay the bills that month. If I could get one or two projects then I'd be good for the month. Then I could spend the rest of the time working on my course.
For other people who are working as employees in 9 to 5 jobs or 8 to 6 or whatever it is, then you come home and you have families and stuff, you don't really have as much time. You maybe only have a couple hours in the evening, or an hour or two in the morning or on the weekend to kind of get something done. For me, I had an abundance of that time because I was working from home as well.

Laurence:
That's a really good point, that you had a more flexible schedule at the time, you were already freelancing, so it was a little bit easier, you had more time to move into that direction, to do the online courses and all that good stuff.

On that note, do you think that this kind of passive income, whether it's ads on a website, affiliate marketing, which maybe we should say what that is as well. Essentially affiliate marketing is promoting someone else's products and then earning a commission from the sales that you refer.
Do you think that's something that everyone should take advantage of? Or do you think maybe a better question is, anyone who's interested in exploring passive income, is it a viable option for everyone?

Brad:
I would like to say yes, to be super optimistic and say, because this is all money on the table. Pat Flynn from Smart Passive Income, big fan, he once said in a podcast, I think it was in an 'Ask Pat' podcast, he said, and I'm just paraphrasing here, but it was basically, because of how many people are online, if you think that you can't, out of the millions and millions and millions of people online, if you think you can't sell a thousand of those on your course or your product, or yourself, then you're crazy.

Because, maybe if you live in a small town and you're trying to open up a shoe shining store or a dress shop, or whatever it is, you have a limited amount of people in that small town. The odds are against you. With a global market, with the internet, everybody's online. If you don't think you can sell, even a few hundred people on your thing, then you're crazy. Because they're just there and there's more than enough to go around. I would like to say 'yes,' that everyone should take advantage of this because it's there but the reality is most people aren't action-takers and they just kind of sit around hoping for something to happen.

I've been telling my friends and colleagues to create an online course ever since I made my first dollar or hundred dollars online and usually they'll so “oh yeah, that's a really great idea, I'll look into that.” I'll even say “you're really good at this, you should create a course on this and I've done this already and I know it works and it's been amazing, it's changed my life even though it only pays for gas right now, I think I'm on to something, I think you should try it out too.” They'll say “yeah that's awesome, I think I should check that out” and then nothing ever comes of it, they don't ever do anything about it, they don't take action. Last year I finally convinced a couple friends of mine to create some guest courses for me at Code College and now they're legitimately earning passive income from those courses. Their eyes have been opened and they're already working on new stuff.

I used to feel envious or jealous of successful entrepreneurs when I wasn't really doing well or I was a full-time employee and I'd see these people doing really well, or doing what they loved and then I kind of adopted the “why them and not me” sort of attitude, sort of attributing their success to luck. When I started freelancing and I took my freedom and my fate into my own hands and I took my time back, I changed my mindset to “how can I do that too, rather than why them not me.” I actively started taking small steps towards my goals and I realized that achieving success isn't about luck or luck of the draw. It's about hustling and taking massive action every single day.

Yes, people should be taking advantage of these things, like passive income, of creating their own online business based on their own little niche because there's room for everybody and there's an audience for everybody but most people aren't action takers. You could give somebody an idea, you could lay it out for them and say this is what you should do, this is how you should do it, this is where you should do it, this is all the stuff that you need to know how to do and it's going to work for you and then they still won't do something with it because they're not an action taker. That just makes it better for those of us who actually hustle and take the action. You have all these people who want to do something but they don't, so that's kind of what I have to say about that.

Laurence:
You're definitely right. I can definitely relate by suggesting to my friends, and not even in the tech space at all, like other interests that they may have. Like “hey you can make money from that online, you can use social media.” Every industry has different ways to make passive income. Maybe it's not courses, maybe it's promoting different kinds of makeup or hair or these fashion YouTubers and bloggers. They can earn a ton of money. But it's taking action and putting in the work, because, no matter what, it's definitely hard work.

Creating your own course online is not easy. You have to do the videos, there's editing, you have to think about the sound and then screen casting itself, talking while you're moving around the screen. I feel like that's challenging, that's something I'm not very good at. No matter what, I think it is kind of difficult.

That's why I think that the term passive income can be a little bit misleading. The idea is that you can do something once, and then you can sell it well into the future. Now, you can do something once and it won't go well, and maybe you won't sell any of it, so then you just wasted a lot of time. On the other side, you could spend 10 hours creating something and it could earn $50,000 or more over the course of a year or two. There's way more to go into that than what we're saying. I know I keep learning a ton, and I know you are as well with your courses and how to keep growing them and evolving. I absolutely love this stuff and I think it's so exciting that we can do these things from the luxury of our own home and really take control with our fate and our freedom as you said before.

Brad:
That's the biggest part. You take risks to try to set up these passive income streams. Passive income, I feel like, to actually create a solid source of passive income is like the hardest work you'll ever do at first, and then you put all that hard work in up front and then you kind of set it and forget it, so to speak and it can make money forever, for years. My first course still makes me money.

Laurence:
What was your first course?

Brad:
The first course was called PSD to HTML5 and CSS3. It basically just taught people how to slice and dice a PSD, a photoshop document and code it into a modern HTML5 and CSS3 webpage.

Laurence:
Wow, and you made it in 2013 and it's still making money in 2016. That's awesome, that's a great scenario for marketing. You can make something and it won't necessarily earn you money, it can flop. There are a ton of stories from other people - I know we both listen to some other podcasts when they'll try to make a product and no one will buy it, but you had great luck, right? You got on Udemy and now you have a huge Udemy following, you have over a hundred thousand students, right?

Brad:
Yeah, I have a 135,000 and 140,000 at this point.

Laurence:
That's insane. That's bigger than the town I live in. I live in a town right outside of Boston. It's only, I think 50,000. That's crazy.

Brad:
Yeah, I grew up in a town of 17,000 people, so when I see that number and I imagine all those people standing in my hometown I don't even think they'd fit in there. So it's really cool to see and kind of humbling, which holds me accountable to make sure I create, keep creating good stuff. Because when I first started it was just, 'okay this is what I know and I think this is going to be really cool' and it was less about 'what do people want and did I validate this idea.' I just put something together and did the best I could. I figured out the steps as I went, put it out there and ever since then I've incrementally and massively improved my process and at this point the production quality is superior. I look at that first course and I'm embarrassed to see and hear it, but it's still adding value to people so that's what's cool about it.

Laurence:
I can totally relate, not so much videos but with blog posts I've wrote a long time ago. I'll go back and cringe, turning red in embarrassment, like 'what was I doing back then?' But that's actually a really good sign because it shows that you're improving now, so I think it's good if you look back on whatever you did a year or two or three ago and see improvement.

So, we're running out of time here but I want to ask, just quickly, if there are people listening that want to start making their own courses, maybe on Udemy, maybe somewhere else, is there any kind of advice you could share?

Brad:
The first thing you should do is set a goal. And it needs to be really big, like insanely big, to you, and that's relative. And that's very specific and time-bound. For example, it could be something like 'earn $500 from my online course by December 2016.' This is better than saying 'create an online course,' because it's not time bound or very big or specific and you're never going to get around to it. But if it's specific, you're going to hold yourself accountable. If it's large you're going to figure out how to jump over the inevitable hurdles that you'll come across and time bound, it means it's going to light the fire under your butt to make sure you get that done.

That's the first thing, set a big, specific, and time bound goal.

Then, in terms of actual steps and technical things to kind of help you expedite the process, subscribe to teachable.com. They're super great. They used to be called Fedora and basically it's a platform that lets you create your online courses. The reason why I say that is they are a resource for creating online courses. They have a bunch of resources, downloads, blog posts, and they really help you get started with online courses. I really wish I would have access to that material when I started. It probably would have made my one year to six months, that's how good this stuff is. Teachable.com. Subscribe to them.

Also, follow people like Ramit Sethi, Smart Passive Income, Nathan Barry, and Videofruit. These specific blogs are 4 blogs that I really follow because they really help me out in creating online courses and validating ideas. They're really technical and they go into a lot of detail rather than just inspirational stuff, which is good. But it's like 'here's how to do this, here's how to set this up, here's how to make this work, here's how to make money, here's how to get your first hundred subscribers,’ and that sort of stuff.

I would also say follow my blog as well because I share my journey with, not only creating online courses but showing how I do it and my process and my lifestyle that kind of comes as a byproduct of all this sort of stuff. I try to help people figure out they can do the same. Because I'm not big like Sethi or Nathan Berry or Smart Passive Income like Pathland. I'm down in the trenches with everybody. I feel like I get to have a little bit of, a louder voice and i feel like I get to speak for all these people who are really just trying to make it work.

Sign up for a Teachable account, it's free, that's where you can create your online courses. Also sign up for Udemy.com. I want you to sign up for both because, obviously Udemy's been really great for me and still is really great for me. But it's important that you also sign up for Teachable because that's kind of thing where you can create your own lists and have your own audience. Whereas Udemy is kind of rented ground.
Then, spend a considerable amount of time soaking up as much information as possible about starting an online course with all those resources that I just mentioned. Then, literally hustle and take massive daily action. Make leaps and bounds of progress every single day.

When I started doing this I was dreaming about course ideas or what my lecture was going to be or where I could find this or could do that and I was setting really big goals. Those are the things. Big goals, a bunch of resources there I'm sure you'll kind of add those to your show notes.

Laurence:
Yes, definitely. I'll be giving the show notes link at the end. Thanks so much, Brad. Where can people find you online?

Brad:
My home base for everything is bradhussey.ca and I'm in the midst of launching a brand new version of the site, so hopefully by the time this is out we'll have a nice new kind of home base for me online. Bradhussey.ca, that's where I am.

Laurence:
Okay, awesome, I'll definitely have this in the show notes. Thanks so much Brad for talking today.

Brad:
My absolute pleasure.

Laurence:
Hey guys, I hope you enjoyed that interview as much as I did. Again, you can access all the resources mentioned in this episode at learntocodewith.me/6. That's just the number 6. When you go there, there's also a special 25% discount to Code College. That's Brad's new learning site. This discount is just for Learn to Code With Me podcast listeners.

In the interview today we talked a lot about passive income and ways to make money online. In my opinion, one of the best ways to get started doing this is through blogging. That's why I put together a special guide on how to get started as a blogger. You can download it at learntocodewith.me/blogging. The guide is absolutely free and will show you how to start a blog, what to write about, different ways that you can attract people to your site and more. Again, the URL where you can download that is at learntocodewith.me/blogging.

Again, I just want to say thank you for tuning in today. It really means a lot. I'm your host, Laurence Bradford and I'll see you next time on the Learn to Code With Me podcast. Thanks.

Key takeaways:

  • When freelancing, you usually get paid when a job is finished. Find a way to bridge the valley by supplementing your income with other streams of revenue.
  • Preparation for a job is the same no matter how big the job is. Make the preparation count by choosing jobs that are worth the time you’re spending.
  • “Passive income” is a revenue stream that consistently generates money and requires little ongoing management. Creating a solid source of passive income is the hardest work you’ll ever do at first, since all the work is done upfront. But once it’s established, you can earn revenue in the long term.
  • Gaining YouTube subscribers isn’t just about making money through advertising; it’s also about increasing exposure to your brand. YouTube is a great way to draw people to your website, blog, or newsletter, and eventually turn them into paying customers.
  • Rather than asking “Why them, not me?” ask “How can I do that, too?” Be an action-taker and put your freedom, fate, and time back into your own hands.
  • There’s an audience for everybody in a global market, but you have to do the work and find it.
  • If you want to start generating passive income, begin by setting a big, specific, and time-bound goal that gives you something to work for and can hold you accountable to the process.
  • As a beginner, make sure to take advantage of the right resources and follow the right people.

FYI: Brad has a special discount for LTCWM listeners where you can get 25% off a monthly subscription to Code College. Click here to check it out.

Links and mentions from the episode:

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