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How to Market Yourself Online as a Niche Freelancer with Kyle Prinsloo (S6E8)

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When Kyle Prinsloo started freelancing, he was just looking for some side cash. He didn’t know it would turn into a full-time income.

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Kyle PrinslooKyle, who’s from South Africa and lives there with his wife, dropped out of high school in favor of self-studying. He worked various different jobs in digital marketing, but continued to study web development and started freelancing on the side. After two years, his freelancing income was matching his full-time salary, so he took the plunge to work for himself full-time and invest more into his website and courses at Study Web Development.

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One thing that makes Kyle stand out is that he considers himself a niche freelancer rather than a generalist—meaning he focuses on developing for companies within a specific niche.

In this episode, he shares detailed advice on why he recommends this method, how to start choosing a niche, and how to market yourself online so that you can find the best clients within your niche.

Key takeaways

  • When it comes to freelancing, getting more clients will boost your sales. To achieve this, you generally just need to focus on two things: a very good website, and a very good marketing strategy. To be successful, it's important that you know how to market yourself online.
  • If you’re considering working for yourself full-time, really consider whether you should leave your job right away. Are you still enjoying it/learning from it? If so, you might want to wait a little bit.
  • Be realistic—everyone’s situation is different, but it’s likely you won’t be making six figures within a year after you start working for yourself. It takes time and patience, and you might have to make a lot of sacrifices.
  • The best fulfilment is from helping others heal their pain points, so that’s a good place to start if you’re considering freelancing. What can you do to help others? What problems need to be solved?
  • Being a niche developer is great because it allows you to focus on a specific set of skills and master them, meaning you can find the best clients for you.
  • Usually, the thing that stops people from freelancing, especially full-time, is the mental barrier. Transitioning gradually can help with this. Have a goal in mind and work towards it, have an accountability partner, and then work on adapting and improving along the way.
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Links and mentions from the episode:

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Special thanks to this episode’s sponsors

Mailparser: Mailparser takes email data and uses parsing filters to help you understand your customers. Get a free 14-day trial and 30% off the first year at mailparser.io/learntocodewithme.

Thinkful: With online programs, flexible classes, and one-on-one mentoring, Thinkful’s Product Design program can help you land a job as a product designer. To get $500 off, go to learntocodewith.me/thinkful.


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