In a modern world where everyone is competing for attention online, it can be hard to launch a new business or side hustle and actually find clients.
Tommy Griffith has been doing search engine optimization for more than 10 years, so he knows how to cut through the noise. He previously managed SEO at PayPal and Airbnb, and now runs ClickMinded, a digital marketing training platform with courses for entrepreneurs.
Just like you might be starting from scratch, Tommy did too—and had a little failure under his belt before he found success. He originally taught himself SEO in college, while trying to market an ebook he’d written. After graduation, he tried to start a business, but all he ended up with was debt.
But it was the skills he learned during this time that earned him his jobs in SEO, and later led him to found ClickMinded as a side project. He grew it until it started generating more revenue than his annual salary, then quit his full-time job to take his side hustle full-time.
In the final episode of season 6, Tommy joins us to talk about launching ClickMinded as a side project, how he got his first customers, the sacrifices it takes to successfully get a side hustle up and running, and the value of doing some research and networking offline even if you’re launching a business online.
- If you want to make money on the side of a full-time job or other commitments, it’s a good idea to create some sort of product, like an ebook or an online course, so you can turn it into passive income by making recurring sales after the bulk of the work is done.
- Teaching yourself things through your side projects is the best way to learn a new skill, like how Tommy learned SEO while trying to market his first ebook.
- If you try different business ventures and nothing seems to work, it’s not a complete waste of time—think of the skills you learned during that process and focus on improving them. You might even be able to land a job because of it.
- If you’re thinking about leaving your full-time job to work on your own business, don’t overthink it and wait too long. You’ll never feel completely ready, so you may just need to take the leap. However, prepare for success to take time and a lot of hard work.
- Make sure your side hustle or business is something you’re personally interested in, and not just something that is in demand right now. If you have a genuine interest in what you’re learning or pursuing, you’re more likely to succeed.
Links and mentions from the episode:
- Burning The Boats Blog Post
- SEO Strategy Guide
- Digital Marketing Strategy Guide
- SEO Checklist
- Tommy on Twitter @tommygriffith
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My free ebook 28 Ways to Earn a Side Income While Learning How to Code walks you through 28 different side gigs you can do to turn your tech skills into dollars—even if you’re just starting out. Download it for free at learntocodewith.me/sidegig.