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How to Use Personal Branding to Land a Job in Tech With Marie Armstrong (S6E10)

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From a lemonade stand to a photography business in high school, Marie Armstrong has always had an entrepreneurial spirit.

Marie ArmstrongShe had so many interests that it was difficult to narrow her goals to one specific thing. While she initially wasn’t sure if college was for her, Marie decided to study Business and Management Information Systems.

True to form, she had several internships in different areas, including financial software, marketing, and technical project management. She wanted to be well-rounded and have lots of different skills. It paid off: after graduating this past May, she landed a full-time job at Microsoft as a technical account manager.

job interview

When her friends noticed that she was having an easier time getting interviews than they were, they started asking her advice on personal branding and how to sell yourself for a job.

And that’s the same reason Marie is joining us on the podcast today!

In the episode below, she discusses why personal branding is important, how to stand out to employers, how to stand out in an interview and get a job if you’re not a straight-A student, and how to brand yourself—including creating a logo, a website and a strong social media presence—to get your name out there.

Key Takeaways

  • When you’re competing to get an internship, try and bring something to the interview that others won’t bring. That could be your personal experience, your personality, or your creativity. Consider what sets you apart from the rest.
  • Soft skills are just as important, if not more important, than hard skills, especially when it comes to technical interviews.
  • Hard skills can be learned, so you don’t have to check off every box on the job’s list before you go for it. Show the skills you already have plus a willingness to learn the rest, and you’ll have a great chance!
  • Good personal branding and having a strong presence online, like a strong LinkedIn profile, is important. Creating your own website is great too, even if you're not a developer. It's a great place to showcase all of your current projects and your creative side (e.g. a website about rock climbing, art, etc. can show drive and personality).
  • Grades aren’t everything. If you’re getting lower grades in a certain area, that means you could work harder in a different area or work hard to get the experience that outshines your grades. After college, you often won’t even need to worry about how to explain bad grades, since there are plenty of companies that don't care about GPA. Instead, focus on showing them where you shine.

Links and mentions from the episode:

Where to listen to the podcast

You can listen to the Learn to Code With Me podcast on the following platforms:

  1. iTunes
  2. Overcast
  3. Stitcher
  4. Spotify

If you have a few extra minutes, please rate and review the show in iTunes. Ratings and reviews are extremely helpful when it comes to the ranking of the show. I would really, really appreciate it!

Special thanks to this episode’s sponsors

Mailparser: Mailparser takes email data and uses parsing filters to help you understand your customers. Get a free 14-day trial and 30% off the first year at mailparser.io/learntocodewithme.

Thinkful: With online programs, flexible classes, and one-on-one mentoring, Thinkful’s Product Design program can help you land a job as a product designer. To get $500 off, go to learntocodewith.me/thinkful.

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